Always Start With The Brand – The Underestimated Role Of Brand In B2B Marketing

Strategy

Josie Johnson is the Chief Marketing Officer for Yerra Solutions, a technology-driven managed services firm redefining the legal industry through a range of innovative and award winning solutions. Prior to joining Yerra, Josie served in marketing leadership roles at software companies operating in the corporate legal and finance markets, including... Read more

How to Scale Online Without Losing Touch Of Your Brand

Strategy

Rob Jones is EVP Design at the world's largest one day fantasy sports company, FanDuel. Over the last 7 years it has developed into one of the fastest growing technology companies in the UK and is currently building a brand new one-day fantasy football product for the UK market. One... Read more

4 steps to building a personal brand as a professional

Marketing

A marketer for most of his career, Elliot Moss is credited with turning law firm Mission de Reya into one of the fastest growing law firms in the UK, up 152% since 2010. As Head of Business Development, Elliot has non only helped his firm win multiple awards for communications... Read more

Six Steps to Launching an Award Winning Startup

Startups & funding

Asi Sharabi is Co-founder and CEO of the award winning digital startup, Lost My Name; the company responsible for producing the bestselling personalised children's book, 'The little Boy/Girl who lost his/her name'. In 2014, the startup raised a record breaking £100k of funding for only 4% investment on Dragon's Den... Read more

Cutting through the competition with a razor sharp brand vision

Strategy

Paul Brown is the founder of Bol Foods and ex Food Director of Innocent Drinks. Paul left Innocent to set up Bol Foods in 2015, since which time the brand has successfully established itself on the shelves of all major supermarkets and are on track to have sold over 10... Read more

“This is about having a business strategy for a digital age”

Marketing

Stephanie Hyde is the Head of Regions and Executive Board Member at PwC. She joined the firm in 1995 and became partner in 2006, before going on to join PwC’s Executive Board in 2011. Prior to this she led PwC’s mid-cap segment in the South East and its Assurance practice... Read more

The most common mistakes made by brands and the one question you should ask yourself before every major decision

Strategy

Andy Lewis is one of a rare breed of sales and marketing specialist whose experience falls evenly across both disciplines. As the Export Sales Director for Maclaren’s Buggies, Andy took sales in the US from £100,000 to £6 million, before joining Royal Doulton as their European Marketing Director, where he... Read more

Building an eCommerce strategy & the value of email versus social

Marketing

Richard Moore is the Head of eCommerce for USN UK, responsible for their growth and development online. Prior to joining USN, Richard performed the same role for Claire’s Accessories and Cloggs, providing him with tremendous insight into what makes a functional and profitable eCommerce website. We met with Richard to... Read more

7 Steps To The Perfect Affiliate Marketing Strategy

Marketing

Andrew Slack and Kirstie Gascoyne are the directors of MoreNiche, a leading affiliate marketing agency. Andrew started making money from the web in his teens, selling his first website at 16 for $13,000. Since then, he has gone on to bootstrap a number of multi-million pound businesses and MoreNiche is... Read more

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