Is The Best Salesperson No Salesperson? The Rise Of B2B E-commerce [Interview]

Sales

Marcus is an international keynote speaker, digital marketing mastermind and bestselling author of what Mashable described as the number 1 book on marketing. He is also an endless source of insight on the trend towards B2B e-commerce. In our conversation, Marcus reveals: - The percentage of B2B buyers that would... Read more

Breaking silos – Building World Class Marketing Teams in 2022 [Interview]

Marketing

This week we spoke with B2B marketing legend, Pam Didner. Having advised many of the biggest brands in the world, including Intel, 3M, Sunstar and Cisco, Pam is recognised as one of the leading authorities on everything from sales enablement, account-based marketing, sales and marketing integration and pretty much everything... Read more

Dial Or No Dial – The Role Of Telesales In 2022

Strategy

This week we spoke with Owen Richards, Founder and CEO of Air Marketing, a telesales and marketing agency that has seen astonishing growth since its launch in 2016. In our conversation, we discussed: - The traits that define the world’s best telesales experts - How businesses can make the already... Read more

The Rise Of The Cobots: Using AI To Augment Human Creativity

Transformation

This week we spoke with Kerry Harrison, founder of the award winning Tiny Giant, an agency launched to help businesses harness the creative power of AI and other emerging technologies. In Kerry's interview, we discuss: - Why AI continues to evoke so much fear and uncertainty - How Kerry and... Read more

Know Your Worth – A Formulaic Model For Value Pricing

Strategy

This week we spoke with Shaun Jardine, former CEO of Brethertons Solicitors, where he was a champion of change and battler of the billable hour. Since departing, Shaun has founded Big Yellow Penguin, a consultancy that advises professional service firms on their sales and marketing, with a particular focus on... Read more

Machine Earning – Why Sales Automation Is Now A “Competitive Necessity”

Sales

This week we spoke with Chris Duddridge, the Vice President of Sales for Soroco, a high growth enterprise tech company pioneering a new category called Work Graph. In our interview, we discuss: - The growing urgency for sales teams to embrace automation - What makes a world-class enterprise tech salesperson... Read more

Why “Average Joes” Make The Best Marketers

Marketing

This week we spoke with James Macfarlane, one of the UK’s leading tech entrepreneurs since his early 20s, developing a series of astonishingly high growth ventures. His principle business, PM Connect, specialises in mobile distribution for major entertainment brands like the NBA, WWE and Eurosport and has been featured in... Read more

What Sheepdogs & Pigeons Can Teach Us About Customer Experience

Marketing

This week we spoke to Scott Stockwell, Editor in Chief of IBM, EMEA. With significant experience across brand management, digital strategy, design thinking, customer experience and sales, Scott is a real industry heavyweight. He is also one of the most creative and engaging minds in marketing. In Scott's interview, we... Read more

What’s Your Swim Lane? The Secret To Building High Performance Sales Teams

Sales

Today's interview is with Justin Welsh, a leading authority in SaaS sales having helped build over fifty million dollars of recurring revenue for 2 separate startups. In Justin's interview, we'll be talking about: - Which function should be in the driving seat, sales or marketing. - What sales can learn... Read more

Be Careful Where You Build – The Future Of Community Management

Marketing

This week we are joined by Charles Thiede, Co-founder and CEO of Zapnito, a SaaS online community platform that powers expert communities for ambitious B2B brands. In our interview, we discussed: - The value of building on your own land - How to drive community engagement - What the future... Read more

Big Prospects – How The Oldest Channel In Digital Has Become The Most Powerful

Strategy

Ryan Welmans is the Founder and CEO of Sopro, the award-winning B2B prospecting service that’s transformed email marketing from the grandad of digital to a lead generation powerhouse. As anyone who has listened to Ryan previously will know, he brings together the rare combination of deep technical expertise with a... Read more

From Cold Caller To Business Baller: How Every BD Can Overcome Their Nerves & Make Things Happen

Marketing

This week we spoke with sales legend, John Maffioli. The youngest ever Director of BD at EY, John was then drawn into the entrepreneurial world where he has spent the last 6 years interviewing the UK’s greatest business leaders on CLIC and FEBE, as well as using his network to... Read more

Who Cares Wins – The Remarkable Power Of Generosity & Reciprocity

Marketing

This week we spoke with Lea Turner, a LinkedIn Trainer who has absolutely dominated the platform over the the last year. Since the pandemic began, Lea has not only generated a following of nearly 100,000, but more importantly she has turned that community into 1,300 paying customers. In her interview,... Read more

You Can’t Beat A Good Rank – The 3 Principles Of SEO Domination In B2B

Strategy

On this week's episode of the Boss to Boss podcast, we met with Ant Lavall, VP of SEO for Croud, a leading digital agency who manage the content for many of the world’s largest brands and have won countless awards for their search marketing, including Campaign’s Global Performance Agency of... Read more

Light At The End Of The Funnel – Why Top Funnel Content Strategies Are Serious Business

Strategy

Deanna Cioppa is Director of Strategy Services at Contently, the world's leading content marketing platform. As Director of Strategy Services, Deanna helps clients to create world-class content strategies. So who better to speak to about that very topic within B2B? We met with Deanna to discuss: - The role of... Read more

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