What single decision has most defined the product’s success? Deciding to build out the conversation tracker which captures all inbound and outbound emails on a customer and invoice level has had a huge impact. We’re
A lot of firms now provide an outsourced FD solution. How well do you think they deliver on that service? There are certainly some companies doing a great job, but too often the virtual CFO
For those not familiar with the notion of “design thinking”, can you give a quick explanation? There is a misconception of design being entirely aesthetic. That it’s just about making things pretty. Design is so
What was the problem you were trying to solve when you launched F-LEX? When I was doing my degree, I had no legal work experience and found the chicken and egg scenario really frustrating. People
How important has the development of the brand been in your success, and is it intentionally provocative? Both myself and the CEO, Dan, are huge advocates of brand, particularly for a market like this. After
You have managed to disrupt one very specific part of the legal sector. Do you anticipate other companies emerging with a similar ambition? Yes, but it won’t necessarily come from law firms. It’ll come from
1. “Be clear on what you stand for, make sure it’s something you truly believe in and communicate that message consistently.” This is something you always find with successful people; they know what they stand
The idea of productisation among service companies is a common one but servitization may be a less familiar term to people. Can you explain what you mean? Servitization is a relatively new term used to
