Today’s interview is with a marketer who’s been at the vanguard of innovation in B2B since before terms like “Social Media” or “MarTech” even existed. A marketer who lectures worldwide on topics relating to CMR,
My guest today needs no introduction, but I’m going to give him a small one anyway. Seth Godin is a serial entrepreneur & multi-best selling author. As I’m sure our readers are aware, Mr Godin
Today’s interview is a little different as it’s with someone from outside B2B, but with an intriguing perspective on it nonetheless, and that’s Gina Holt from Acast, the world’s largest podcast company. We’ll be asking
What single decision has most defined the product’s success? Deciding to build out the conversation tracker which captures all inbound and outbound emails on a customer and invoice level has had a huge impact. We’re
A lot of firms now provide an outsourced FD solution. How well do you think they deliver on that service? There are certainly some companies doing a great job, but too often the virtual CFO
For those not familiar with the notion of “design thinking”, can you give a quick explanation? There is a misconception of design being entirely aesthetic. That it’s just about making things pretty. Design is so
What was the problem you were trying to solve when you launched F-LEX? When I was doing my degree, I had no legal work experience and found the chicken and egg scenario really frustrating. People
Is there a difference between B2B and B2C branding? Personally, I don’t see much difference between the two. Whether you are selling running shoes or accounting software, the process is the same; you try to
![Think Small – Challenging The Propaganda Of Scale [Podcast]](https://bosstoboss.org/wp-content/uploads/2021/10/Rand-Fishkin-1.png)
