Dan: Welcome to this week’s Boss to Boss podcast. In our interviews, we feature remarkable people doing imaginative things in often unimaginative markets, usually from the world of B2B. This week, we’re joined by Ian
Somehow, when you’re in the presence of a great salesperson, you just know it. Well, that was exactly the case when I encountered the brilliant Chris Duddridge. At the time, he was the UK &
Today’s interview is with the greatest marketer I’ve ever worked with, James Macfarlane. He was one of the first people involved in my agency back in 2010, at which point he was in his early
Scott Stockwell is the Editor-in-Chief of IBM Europe with significant experience across brand management, digital strategy, design thinking, customer experience, employee engagement and sales, Scott is a real industry heavyweight. He’s also one of the
Today’s we talk with Lea Turner, a LinkedIn trainer who’s absolutely dominated the platform over the last year. Before the pandemic hit, Lea was working hard running a transcription business, but she then discovered the power of
Today’s interview is with a copywriter who’s been making a bit of a name for herself on LinkedIn. With a colourful style that’s earned her a significant following, not to mention the occasional temporary ban,
Where does a copywriter’s remit end? Is it simply about supplying the right words, or does it go beyond that? It’s not about words. They’re only half of what I do. Ads are about the
I personally feel as though we rarely see large B2B organisations supporting social movements in the way that consumer brands do. We’re generally a little behind B2C when it comes to following trends, but this
