Today’s interview is a little different as it’s with someone from outside B2B, but with an intriguing perspective on it nonetheless, and that’s Gina Holt from Acast, the world’s largest podcast company. We’ll be asking
There is a great deal of talk about change within B2B markets, but often it fails to translate into action. If you were to sit down with a leader of one of these firms, what
A lot of firms now provide an outsourced FD solution. How well do you think they deliver on that service? There are certainly some companies doing a great job, but too often the virtual CFO
Is there a difference between B2B and B2C branding? Personally, I don’t see much difference between the two. Whether you are selling running shoes or accounting software, the process is the same; you try to
How important has the development of the brand been in your success, and is it intentionally provocative? Both myself and the CEO, Dan, are huge advocates of brand, particularly for a market like this. After
You have managed to disrupt one very specific part of the legal sector. Do you anticipate other companies emerging with a similar ambition? Yes, but it won’t necessarily come from law firms. It’ll come from
First of all, what do you mean by UX? User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable
How much emphasis was there on brand development in the early stages of the business? When I joined Yerra full time in 2015, the directive from our Founder & CEO was to focus on branding and not
