Forget Business To Business & Think Person To Person – What A Firm Should Expect From Its PR Agency

Marketing

Louise is the Managing Director of Definition, the multi-award-winning PR and reputation management agency, specialising in B2B and professional services. The agency boasts one of the industry's most respected reputation management offerings, having won over 60 awards in the UK and internationally. We met with Louise to learn about: -... Read more

Why Most B2B Marketing Is So Forgettable

Marketing

Having held Creative Director roles with several major international agencies, industry heavyweight, Dave Dye, has been working with the world’s most iconic brands for three decades. With vast experience in both B2B and B2C, Dave has spent his career demonstrating that there is no such thing as dull brands, only... Read more

The technology that’s about to transform the legal sector.

General

Guy Kirkwood is the Chief Evangelist for UiPath, the fastest growing software enterprise firm of all time. Already the largest providers of robotics worldwide, UiPath are on a mission to champion automation in every industry and already have a significant presence in every continent. Boss to Boss spoke to Guy... Read more

The rapidly changing face of enterprise sales in 2019

Sales

Area Vice President for Enterprise Sales at Salesforce, Max Roberts has worked within the IT and technology sector for over 20 years. We met with Max to gain his insight into effective selling, the relationship between sales and marketing and the growing role of technology within any sales function. Read more

“This is show time” – former CEO of Sage on why business has never been so exciting.

Transformation

With more than 35 years of experience in both the public and private sectors, Stephen Kelly is one of the UK's most accomplished business leaders. He spent 3 years as COO of the UK government and has held numerous executive and leadership positions at tech firms such as ICL, Oracle... Read more

‘Transitioning into the digital age’ – Paul Smith, Founder and former Chairman of Eversheds Sutherland

Strategy

Paul Smith is the former Chairman of Eversheds Sutherland. He has led the firm to numerous successful pitches to clients including Eaton Corporation, Loius Dreyfus Commodities, FMC Corporation, Tyco and, most famously, a $3 billion deal with DuPont. He has been recognised by Lawyer Magazine as a Hot 100 and... Read more

Always Start With The Brand – The Underestimated Role Of Brand In B2B Marketing

Strategy

Josie Johnson is the Chief Marketing Officer for Yerra Solutions, a technology-driven managed services firm redefining the legal industry through a range of innovative and award winning solutions. Prior to joining Yerra, Josie served in marketing leadership roles at software companies operating in the corporate legal and finance markets, including... Read more

The Psychology of Employee Management and Motivation

Leadership

Adrian Furnham is the Professor of Pyschology at University College London, & internationally renowned management expert. He is a regular contributor to various newspapers, including the FT, Guardian and Sunday Times, has published over 1200 papers and his bestselling book, 50 Ideas You Really Need To Know, has been translated... Read more

From minimum wage to MBE: Why there is no better qualification for business than being a single mum

General

Single mum, Eileen Williams, founded her business in 2005 when her 5 children were between the ages of eight and twenty. Less than a decade later Eileen was providing safety & security for much of the Premiership, England Rugby & Scottish Rugby, not to mention training the security teams for... Read more

About Boss to Boss