Why “Average Joes” Make The Best Marketers

Marketing

This week we spoke with James Macfarlane, one of the UK’s leading tech entrepreneurs since his early 20s, developing a series of astonishingly high growth ventures. His principle business, PM Connect, specialises in mobile distribution for major entertainment brands like the NBA, WWE and Eurosport and has been featured in... Read more

What Sheepdogs & Pigeons Can Teach Us About Customer Experience

Marketing

This week we spoke to Scott Stockwell, Editor in Chief of IBM, EMEA. With significant experience across brand management, digital strategy, design thinking, customer experience and sales, Scott is a real industry heavyweight. He is also one of the most creative and engaging minds in marketing. In Scott's interview, we... Read more

What’s Your Swim Lane? The Secret To Building High Performance Sales Teams

Sales

Today's interview is with Justin Welsh, a leading authority in SaaS sales having helped build over fifty million dollars of recurring revenue for 2 separate startups. In Justin's interview, we'll be talking about: - Which function should be in the driving seat, sales or marketing. - What sales can learn... Read more

Be Careful Where You Build – The Future Of Community Management

Marketing

This week we are joined by Charles Thiede, Co-founder and CEO of Zapnito, a SaaS online community platform that powers expert communities for ambitious B2B brands. In our interview, we discussed: - The value of building on your own land - How to drive community engagement - What the future... Read more

Big Prospects – How The Oldest Channel In Digital Has Become The Most Powerful

Strategy

Ryan Welmans is the Founder and CEO of Sopro, the award-winning B2B prospecting service that’s transformed email marketing from the grandad of digital to a lead generation powerhouse. As anyone who has listened to Ryan previously will know, he brings together the rare combination of deep technical expertise with a... Read more

From Cold Caller To Business Baller: How Every BD Can Overcome Their Nerves & Make Things Happen

Marketing

This week we spoke with sales legend, John Maffioli. The youngest ever Director of BD at EY, John was then drawn into the entrepreneurial world where he has spent the last 6 years interviewing the UK’s greatest business leaders on CLIC and FEBE, as well as using his network to... Read more

Who Cares Wins – The Remarkable Power Of Generosity & Reciprocity

Marketing

This week we spoke with Lea Turner, a LinkedIn Trainer who has absolutely dominated the platform over the the last year. Since the pandemic began, Lea has not only generated a following of nearly 100,000, but more importantly she has turned that community into 1,300 paying customers. In her interview,... Read more

You Can’t Beat A Good Rank – The 3 Principles Of SEO Domination In B2B

Strategy

On this week's episode of the Boss to Boss podcast, we met with Ant Lavall, VP of SEO for Croud, a leading digital agency who manage the content for many of the world’s largest brands and have won countless awards for their search marketing, including Campaign’s Global Performance Agency of... Read more

Light At The End Of The Funnel – Why Top Funnel Content Strategies Are Serious Business

Strategy

Deanna Cioppa is Director of Strategy Services at Contently, the world's leading content marketing platform. As Director of Strategy Services, Deanna helps clients to create world-class content strategies. So who better to speak to about that very topic within B2B? We met with Deanna to discuss: - The role of... Read more

Why Our Marketing Needs Less “Ego-Massaging” & More “Populist Entertaining”

Marketing

This week, we spoke with Joe Coleman, widely regarded as one of the greatest modern copywriters on the planet. Joe has won countless awards for his work with many of the world’s biggest brands. We met with Joe to discuss: - The remit of a great copywriter - The dangers... Read more

Shane Redding On The Most Exciting Trend In MarTech & The Habit That Makes Her Very Cross [Podcast]

Transformation

Today's interview is with a marketer who's been at the vanguard of innovation in B2B since before terms like "Social Media" or "MarTech" even existed. That marketer is Shane Redding, Owner of Think Direct and Strategy & Evolution Expert at B2B Marketing. In this interview we learn about: - The... Read more

Community or Commoditisation? – How to Earn the Trust of Your Audience in an Age of Outrage

Strategy

Katie Martell is the author of 'Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise', a powerhouse Ted Talk speaker and host, an advisor, and a documentary film-maker - and that's to name only a few of the hats Martell wears. Her expansive and fasinating... Read more

Products Worth Selling & Stories Worth Telling – Helping Customers Overcome Inertia In B2B [Podcast]

Sales

Seth Godin is the author and creator of the largest blog on the internet - Seth’s Blog, with over one million readers and seven thousand posts over the course of two decades. He’s the multi-best selling author of marketing must-reads like Purple Cow, Tribes, This is Marketing and The Purpose.... Read more

Now We’re Talking – 3 Steps To Finding Your Brand’s Voice [Podcast]

Transformation

Today’s interview is with a man who knows how to bring a brand to life no matter what the market - Chris West, from Verbal Identity. Chris is a leading tone of voice specialist, and the remarkable brain responsible for fine tuning many of the world's most innovative and loved... Read more

The Path To Purpose – Why Every Firm Must Learn To Tell Stories & Where To Find Them [Podcast]

Transformation

Robert Camp is the former Managing Partner of the law firm Stephens Scown, and a man famous for driving through change. Not only was Robert able to double the firm’s turnover but they collected all manner of accolades in the process, including six consecutive years on the Sunday Times list... Read more

A Sound Investment – The Rapid Rise Of B2B Podcasting & How To Get Started [Podcast]

Marketing

Georgina Holt is the UK Managing Director of Acast, the world's biggest podcast company. They are the engine that powers creators, advertisers and listeners around the world. We met with Georgina to discuss: - The growing role of podcasting within the B2B sector - Why companies should be adopting it... Read more

Oh, The Humanity! Breaking Free of The B2B Objectivity Trap

Strategy

Rory Sutherland is the Vice Chairman of Ogilvy, arguably the most recognisable brand in marketing and advertising. A globally renowned TED speaker, Rory has led the charge for the integration of behavioural sciences in advertising, establishing a team within Ogilvy that search for ‘unseen opportunities’ in consumer behaviour. We met... Read more

LinkedIn, Lawyers & Love Stories – 13 Steps To Selling Innovation In A Conservative Market

Marketing

Mary Bonsor is Co-Founder and CEO of F-LEX, a lawtech startup that provides on-demand paralegals by connecting law students with in-house counsels and law firms. In just 4 years, they’ve attracted nearly 600 clients and won a long list of accolades, from Legal Innovator of the Year to Best Technology... Read more

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