Forget Business To Business & Think Person To Person – What A Firm Should Expect From Its PR Agency

Marketing

Louise is the Managing Director of Definition, the multi-award-winning PR and reputation management agency, specialising in B2B and professional services. The agency boasts one of the industry's most respected reputation management offerings, having won over 60 awards in the UK and internationally. We met with Louise to learn about: -... Read more

Why Most B2B Marketing Is So Forgettable

Marketing

Having held Creative Director roles with several major international agencies, industry heavyweight, Dave Dye, has been working with the world’s most iconic brands for three decades. With vast experience in both B2B and B2C, Dave has spent his career demonstrating that there is no such thing as dull brands, only... Read more

The relationship between sales and marketing

Sales

Area Vice President for Enterprise Sales at Salesforce, Max Roberts has worked within the IT and technology sector for over 20 years. We met with Max to gain his insight into effective selling, the relationship between sales and marketing and the growing role of technology within any sales function. Read more

‘Transitioning into the digital age’ – Paul Smith, Founder and former Chairman of Eversheds Sutherland

Strategy

Paul Smith is the former Chairman of Eversheds Sutherland. He has led the firm to numerous successful pitches to clients including Eaton Corporation, Loius Dreyfus Commodities, FMC Corporation, Tyco and, most famously, a $3 billion deal with DuPont. He has been recognised by Lawyer Magazine as a Hot 100 and... Read more

Always Start With The Brand – The Underestimated Role Of Brand In B2B Marketing

Strategy

Josie Johnson is the Chief Marketing Officer for Yerra Solutions, a technology-driven managed services firm redefining the legal industry through a range of innovative and award winning solutions. Prior to joining Yerra, Josie served in marketing leadership roles at software companies operating in the corporate legal and finance markets, including... Read more

How to Scale Online Without Losing Touch Of Your Brand

Strategy

Rob Jones is EVP Design at the world's largest one day fantasy sports company, FanDuel. Over the last 7 years it has developed into one of the fastest growing technology companies in the UK and is currently building a brand new one-day fantasy football product for the UK market. One... Read more

4 steps to building a personal brand as a professional

Marketing

A marketer for most of his career, Elliot Moss is credited with turning law firm Mission de Reya into one of the fastest growing law firms in the UK, up 152% since 2010. As Head of Business Development, Elliot has non only helped his firm win multiple awards for communications... Read more

Six Steps to Launching an Award Winning Startup

Marketing

Asi Sharabi is Co-founder and CEO of the award winning digital startup, Lost My Name; the company responsible for producing the bestselling personalised children's book, 'The little Boy/Girl who lost his/her name'. In 2014, the startup raised a record breaking £100k of funding for only 4% investment on Dragon's Den... Read more

Cutting through the competition with a razor sharp brand vision

Strategy

Paul Brown is the founder of Bol Foods and ex Food Director of Innocent Drinks. Paul left Innocent to set up Bol Foods in 2015, since which time the brand has successfully established itself on the shelves of all major supermarkets and are on track to have sold over 10... Read more

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