A Sound Investment – The Rapid Rise Of B2B Podcasting & How To Get Started [Podcast]

Marketing

Georgina Holt is the UK Managing Director of Acast, the world's biggest podcast company. They are the engine that powers creators, advertisers and listeners around the world. We met with Georgina to discuss: - The growing role of podcasting within the B2B sector - Why companies should be adopting it... Read more

Oh, The Humanity! Breaking Free of The B2B Objectivity Trap

Strategy

Rory Sutherland is the Vice Chairman of Ogilvy, arguably the most recognisable brand in marketing and advertising. A globally renowned TED speaker, Rory has led the charge for the integration of behavioural sciences in advertising, establishing a team within Ogilvy that search for ‘unseen opportunities’ in consumer behaviour. We met... Read more

LinkedIn, Lawyers & Love Stories – 13 Steps To Selling Innovation In A Conservative Market

Marketing

Mary Bonsor is Co-Founder and CEO of F-LEX, a lawtech startup that provides on-demand paralegals by connecting law students with in-house counsels and law firms. In just 4 years, they’ve attracted nearly 600 clients and won a long list of accolades, from Legal Innovator of the Year to Best Technology... Read more

Picking a fight with a market built on “apathy & stasis”

Marketing

Abba Newbery is the CMO of Habito, a tech start-up founded in 2016 with the mission of setting people free from the hell of mortgages, and that has since become the fastest growing mortgage broker in the UK. Prior to joining Habito, Abba was Head of Commercial Strategy at News... Read more

Is your firm selling a product or service? The answer is no longer straightforward

Marketing

Sean Hoban is the CEO of Kimble, the award winning global leader in Professional Service Automation (PSA). Sean co-founded Kimble in 2010, and since that time they have worked with hundreds of professional service organisations around the world to transform their operations and grow their profitability. One of the major... Read more

Forget Business To Business & Think Person To Person – What A Firm Should Expect From Its PR Agency

Marketing

Louise is the Managing Director of Definition, the multi-award-winning PR and reputation management agency, specialising in B2B and professional services. The agency boasts one of the industry's most respected reputation management offerings, having won over 60 awards in the UK and internationally. We met with Louise to learn about: -... Read more

6 User Experience Mistakes Almost All Businesses Make

Marketing

An award winning designer and user experience expert, Rich Clayton has had his work featured in Computer Arts, Superbrands, and Inc Magazine. He is a regular speaker and facilitator at the leading User Experience conference, MEX. Rich’s clients have included Gizmodo, the NHS, Universal Music and the Royal Opera House,... Read more

Why Most B2B Marketing Is So Forgettable

Marketing

Having held Creative Director roles with several major international agencies, industry heavyweight, Dave Dye, has been working with the world’s most iconic brands for three decades. With vast experience in both B2B and B2C, Dave has spent his career demonstrating that there is no such thing as dull brands, only... Read more

4 steps to building a personal brand as a professional

Marketing

A marketer for most of his career, Elliot Moss is credited with turning law firm Mishcon de Reya into one of the fastest growing law firms in the UK, up 152% since 2010. As Head of Business Development, Elliot has non only helped his firm win multiple awards for communications... Read more

About Boss to Boss