Step 1 – Create your Northstar and decide what it means for your positioning Every company needs a compelling Northstar that drives all other targets and KPI’s. It should be ambitious but specific and quantifiable.
Can you give a quick overview of how Bol Foods came to be? I had been working at Innocent for 14 years and expanded the innocent range to include veg pots in 2008, but when the company
PwC has a very strong online presence. Can you tell us about the firm’s digital strategy, and some of the results that the strategy has generated? As a firm, we look at digital in two
1. Realise that you’re in a technology business. The gaming world has long been dominated by technology, but the truth is that there aren’t any markets now that are untouched by tech. And if companies
Why do you think resilience has emerged as such an important quality in business? Resilience is hugely important in the modern workplace. Even getting a job is a small triumph. It took me 119 applications
1. Accept that if you’re going to innovate, you’re going to make mistakes You mustn’t be scared to go where people haven’t been before, but in doing so you need to accept that some mistakes
How difficult is it for companies to enter new markets in 2016? About 75% of attempts to enter new global markets fail. That tells you how difficult it is. Some of these failures are perhaps
