4 simple principles and 1 big question – the easiest way to think about SEO
SEO is a big subject. Just ask anyone that’s made the mistake of bringing it up near me at a social event – I will suck every ounce of fun/oxygen out of that room and turn it into 60 minutes you will (mercifully) never remember. But in amongst the joy-killing detail, there are four simple […]
The best marketers aren’t the best marketers
The best marketers aren’t the best marketers. They’re the best executors. Take our industry: – I know agencies that generate almost all their leads from email marketing. – I know agencies that generate almost all their leads from SEO. – I know agencies that generate almost all their leads from events and networking. – And […]
A World Class Copywriter…
In the last 5 years our average client lifetime has more than tripled. If I had to put the change down to one thing, it would be this… In our early days, we were fixated on channel expertise. We felt we needed someone with 5+ years experience at the helm of every channel (SEO, PPC, […]
There’s no such thing as a boring market
There’s no such thing as a boring market. Only boring marketers. If we advertise a copywriting position for the health and fitness market, we’ll have 5 applications in as many minutes. If we advertise a copywriting position for professional services, we’ll be lucky to get 5 applications in a week. But here’s the thing, the […]
What a golf course taught me about customer experience…
In the majority of markets, customer experience is more closely correlated with retention, referrals, growth and profitability than any other variable. And yet what percentage of non-eCommerce businesses have defined their ideal customer experience – 10%? 20%? I think one reason is deep down we know it’s going to be bloody difficult to manage. Employees […]
Great Marketers are Dreadful People
Great marketers are dreadful people. You send them a link to your new article, asking for a quick proofread, and they hack it to pieces. You ask them what they think of the website you’re about to launch, and they reply with the words “I really dislike the following…” You brag about your latest SEO […]
What most Digital Marketers think Market Research means
What most digital marketers think market research means: Checking out three direct competitors on the major social platforms. Making a list of things they’re talking about that seem to be getting engagement. Ignoring everything they’ve just learnt because it was basically nothing and besides, the brand they’re representing is far too special to be following […]
The Average Sales Person…
The average sales person is a better marketer than the average marketer*. Most marketers are drawn to marketing because of an interest in one particular channel or discipline (social media, coding, design, copy writing, etc). Marketing isn’t any of those things. Marketing is taking a product to market. In other words, selling stuff. And those […]