Ranking for search engines and having a good website is a good step forward, but law firms should not neglect another essential part of digital marketing – social media.
Some of the most enterprising and forward-thinking law firms have been able to carve out operational niches by promoting themselves and their brand through detailed content, customer success stories, case studies and other information on Facebook, LinkedIn and Twitter. What’s more, the direct response opportunities on these platforms has presented these law firms with a chance to generate qualified leads at a low cost using lead generation forms and advertising.
Once you’ve completed all of the above, you’ll have taken the first steps to differentiate your law firm and sowed the seeds for an effective long-term digital strategy for your law firm. However, you should always be aware of new opportunities for digital marketing for your law firm and keep reviewing your content to improve it whenever possible. The future of the legal sector is digital and your law firm needs to be ready for it.