Digital marketing is becoming fundamental for survival in almost every industry, and the interior design sector is certainly no exception. As consumers increasingly prioritise Pinterest boards and influencers over magazines and books, now is the time for your interior design company to embrace digital marketing and all the benefits that accompany it.

When it comes to digital marketing for interior designers, there are several key areas that must be considered, some of which are outlined below. 

Content marketing for interior designers


No matter the industry, content will always remain the king of digital marketing. This means you must prioritise creating high-quality content that not only showcases your work but offers value to your audience in some way. At the end of the day, there are thousands of interior designers, so you need to give people a reason to want to work with you – and content is a great starting point. 

Think of it as returning the favour; if you consistently offer quality, relevant content to your audience, when the time comes, they will likely call on you to help them. Now, you may be wondering: “Where do I begin?” Well, here are a couple of ideas to get you started:

  1. Blog posts with helpful tips and ideas
  2. Before and after pictures of recent projects 
  3. Customer testimonials
  4. Video tours of larger projects
  5. Behind the scenes content
  6. Q&A sessions

Social media marketing for interior designers

If you are looking to get noticed, social media is the place for you. Free to use and home to a world of benefits, this is a channel you would be foolish to ignore. As an interior designer, you will benefit from the visual focus of platforms such as Pinterest, YouTube and Instagram. Along with the above, more community-based platforms such as Facebook and Twitter are great for building relationships, obtaining feedback and generating new leads. Each platform has different benefits, audiences and content types to focus on, so you should select yours wisely with your goals in mind.

Some of the key benefits that apply to social media marketing for interior designers include: 

  1. Reach new audiences and generate more leads
  2. Build relationships and increase brand loyalty 
  3. Create credibility and authority for your brand
  4. Create highly targeted, cost-effective advertising campaigns
  5. Gain invaluable insights into your target audience

SEO For Interior Designers

As new entrants continue to enter the market, competition is becoming increasingly tough, which means you need to go above and beyond to differentiate yourself from your competitors. One way to do this is (quite literally) is to put your website at the top of the search engine results pages (SERPs) with the help of SEO (search engine optimisation). In doing so, you will ensure your business is presented as a solution when people search for terms relevant to your company.

Typically, SEO is segmented into three categories. Firstly, there are the on-page ranking factors, which includes everything from the content of your page to title tags and alt text. Next, there are the off-page ranking factors, which refer to actions taken outside of your website that impact your rankings within the organic search results: this includes things such as social media presence and influencer marketing. Lastly, you’ll need to consider technical factors, which means ensuring all technical aspects of your website are optimised – this can be anything from site speed to sitemaps. 

Email marketing for interior designers

Email is one of your few owned digital channels; it’s also free, easy to use and highly effective. This is not a channel to be overlooked. Not only a great way to generate and nurture leads, email marketing is also a powerful tool for building more meaningful relationships with your existing clients.

When creating an email, there are several areas you must consider to optimise your performance, this includes: 


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