Firstly, you need to look at your purpose, this is essentially the ‘why’ of your business. You need to be able to communicate why your agency exists and have an in-depth understanding of the recruitment industry and what it is that you think your company can fix or improve about it.
The next stage of the branding process is to formulate your brand’s ‘core’ – this is essentially the defining characteristic of your recruitment agency and the one thing you will want your brand to be associated with.
The third step of the branding journey is to establish clear organisational values that should be implemented in everything you do
Next, you will want to identify the key features and benefits of your recruitment agency. Here, you really need to be specific; think about what sets your agency apart from the competition.
Your brand personality is key for consistent communication and will help to build your brand image and establish an emotional connection with your audience. The simplest way to understand brand personality is to think “if my recruitment was a person, who would they be?”
Lastly, you will want to look at your visual identity. This is perhaps what most commonly springs to mind when people think about branding, and includes the visual elements of your brand such as your logo and brand colours.