As a small business owner, you may feel it can be difficult to get your business noticed without spending a small fortune – this is where digital marketing can help. Having an effective digital marketing strategy in place can help your small business to cut through the noise and increase your reach for a relatively low cost. There are several areas of digital marketing that you should consider for your small business, including SEO, social media and influencer marketing.
Search engine optimisation (SEO) involves the improvement of on-page, off-page and technical elements to increase organic traffic to your website by improving your ranking on the search engine results page, and with more than 70% of users saying they don’t look beyond the top 5 search results, this really is important. To put it simply, more traffic means more opportunities for your business.
SEO is not only great for increasing traffic to your site, it also helps you to stand out from competitors, build trust for your business and establish your authority in your industry.
Social media is a fantastic way to encourage engagement and build relationships with your current and prospective customers, and the best part: it’s free. Of course, you can also opt to pay to promote your content and run ads, however, again these tend to be very cost-effective thanks to the rich audience data generated by each platform, allowing you to focus your spend on targeting only the most relevant audiences. Some examples of key social media platforms are outlined below:
To get the most out of your content, you should develop SMART goals to allow you to monitor and assess the performance of each piece of content with ease while ensuring everything you publish has relevance to your business objectives. If you're looking for post inspiration, here are a few ideas to get you started:
There are influencers in every industry imaginable – from the likes of YouTubers and Instagrammers to keynote speakers and thought leaders – they are the people who are most trusted by your target audience and have the power to influence their decisions. There are several benefits of influencer marketing for small businesses, including: