Social media is a fantastic way to encourage engagement and build relationships with your current and prospective customers, and the best part: it’s free. Of course, you can also opt to pay to promote your content and run ads, however, again these tend to be very cost-effective thanks to the rich audience data generated by each platform, allowing you to focus your spend on targeting only the most relevant audiences. Some examples of key social media platforms are outlined below:
- LinkedIn: the ‘Facebook of the business world’, this platform is an invaluable tool for B2B businesses and is a great way to keep up with industry trends and news
- Facebook: the largest platform of all, Facebook is great for expanding your reach whether you are B2B or B2C business and can be used to inspire, educate and engage your audience
- Instagram: if you are looking to inspire and engage your audience, Instagram is the way to do so. Home to all things visual, it’s vital that the content you post is high-quality, eye-catching and visually appealing
- YouTube: video content is a great way to share key information to your audience in an engaging and memorable way
To get the most out of your content, you should develop SMART goals to allow you to monitor and assess the performance of each piece of content with ease while ensuring everything you publish has relevance to your business objectives. If you’re looking for post inspiration, here are a few ideas to get you started:
- Infographics
- Behind the scenes posts
- New product/ service launches
- Blog post promotion
- Relevant quotes