Download Our Ultimate Guide To Marketing For B2B & Professional Service Organisations.

  • This field is for validation purposes and should be left unchanged.

1. “Be clear on what you stand for, make sure it’s something you truly believe in and communicate that message consistently.”

This is something you always find with successful people; they know what they stand for. They might word it differently. Some talk about knowing what they want to be famous for or having a personal vision, but the bottom line is that you’ve got to represent something that goes beyond the mere exchange of money for goods and services.

 

2. “Make it happen. Don’t sit back and assume that because you’ve got a vision the rest will take care of itself. It won’t. Treat every hour as if it’s the most important.”

This is another common trait of highly successful people. They are always busy. When he’s not shopping for larger award cabinets, Elliot chairs the marketing group for the Managing Partners forum, serves as the deputy chairman for the London London Chamber of Commerce, and every Saturday morning he can be heard presenting the popular Jazz FM show, Jazz Shapers, where he interviews big name entrepreneurs. All this while achieving 100% growth for his firm!

 

3. “People need to find the intersection of their expertise and passion, as this can allow them to communicate their expertise with conviction.”

For Elliot this intersection rests with law and communications, two subjects that he is truly passionate about. For me it’s marketing and business. Finding this bridge is everything. If you focus purely on your technical expertise, your audience will be incredibly niche (or bored) and probably represent your peers and competitors rather than your target audience.

 

4. “Content first, communication second. Once you have honed your content, choosing the right platforms will be easy.”

There is no point worrying about the platform (Twitter, Linkedin, radio, whatever it might be) until you have something to say. This is so true for Twitter. People jump on it for fear of missing out, but without first knowing what it is that they’re going to say. For the hyper gregarious, that’s okay. But for anyone remotely introverted, this makes it an impossible task. So they spend 20 minutes agonising over each tweet and soon give up altogether. Sound familiar?

Be clear on your content and the communications will take care of itself.

This article was originally published on our sister site, the professional.org.

Download Our Ultimate Guide To Marketing For B2B & Professional Service Organisations.

  • This field is for validation purposes and should be left unchanged.

Common mistakes businesses make when entering a new country

Strategy

Bruce Alan Johnson is regarded as one of the world’s leading authorities in global business strategy. Alongside his time served in Washington, DC, and in diplomatic roles in Geneva and Nairobi, Bruce has served as Director for the Washington International Trade Association, Senior Fellow at the Hudson Institute and Vice... Read more

6 lessons all businesses should learn from the gaming world

Strategy

One of Scotland's leading tech entrepreneurs, Chris is founder, owner and chairman of one of the UK’s most successful videogame developers, 4J Studios: responsible for the multi-million selling and multi-award winning Minecraft Console editions. Minecraft is a global phenomenon and is currently on track to become the most successful videogame... Read more

The powerful trait that our grandparents and today’s most successful leaders have in common

Leadership

John Baldoni is an internationally recognised leadership consultant, coach, speaker and author of more than a dozen books on leadership. In 2017 Trust Across America added John to its list of thought leaders for the fourth consecutive year and Global Gurus ranked him No. 22 on its list of global... Read more

About Boss to Boss