The best marketers aren’t the best marketers.

They’re the best executors.

Take our industry:

– I know agencies that generate almost all their leads from email marketing.

– I know agencies that generate almost all their leads from SEO.

– I know agencies that generate almost all their leads from events and networking.

– And I know agencies that generate almost all their leads from PPC.

Do you know what makes these agencies a success?

Here’s a clue – it ISN’T something remarkable about their strategy. They don’t have some killer insight that’s allowing them to do something no other agency is.

It’s this – they’ve identified their priority channel and then executed relentlessly week after week, month after month, year after year.

No exceptions. No turning it off when they get too busy or becoming distracted by something new and shiny on the periphery (usually in the shape of an emerging social channel).

Instead they execute tirelessly. Building their marginal gains, 1% at a time.

5 years in and it looks like they’ve performed a magic trick. That they had some secret sauce that nobody else even knew existed.

They will know the truth…

Focus and execution, baby. Focus and execution.