Weekly Insights

SEO is a big subject. Just ask anyone that’s made the mistake of bringing it up near me at a social event – I will suck every ounce of fun/oxygen out of that room and

The best marketers aren’t the best marketers. They’re the best executors. Take our industry: – I know agencies that generate almost all their leads from email marketing. – I know agencies that generate almost all

In the last 5 years our average client lifetime has more than tripled. If I had to put the change down to one thing, it would be this… In our early days, we were fixated

There’s no such thing as a boring market. Only boring marketers. If we advertise a copywriting position for the health and fitness market, we’ll have 5 applications in as many minutes. If we advertise a

In the majority of markets, customer experience is more closely correlated with retention, referrals, growth and profitability than any other variable. And yet what percentage of non-eCommerce businesses have defined their ideal customer experience –

Great marketers are dreadful people. You send them a link to your new article, asking for a quick proofread, and they hack it to pieces. You ask them what they think of the website you’re

What most digital marketers think market research means: Checking out three direct competitors on the major social platforms. Making a list of things they’re talking about that seem to be getting engagement. Ignoring everything they’ve

The average sales person is a better marketer than the average marketer*. Most marketers are drawn to marketing because of an interest in one particular channel or discipline (social media, coding, design, copy writing, etc).