Changes in consumer preferences and expectations have seen digital marketing take on a fundamental role in the success of many educational institutions. There are several reasons why your institution should have a digital marketing strategy in place, from increasing awareness to keeping your admissions funnel full. Outlined below are some of the key things you need to consider to get started.

Content Marketing for Educational Institutions

Content is arguably the most important part of any marketing strategy. It’s what allows you to communicate with your audience and gives you the means to differentiate yourself from your competitors. There are several different types of content that will be beneficial for your educational institute, including:

  • Blog posts; a great way to build trust and awareness for your educational institute and can help to drive traffic to your website
  • Videos; highly engaging, memorable and shareable. Video content can help to improve your SEO, increase your reach and drive conversions
  • Email newsletters; a cost-effective way to build and maintain relationships
  • Testimonials; help to build trust and credibility for your educational institute

SEO (search engine optimisation)

It doesn’t matter how fantastic your website is, to see real results, you need to get your website seen by the right people. Having an effective SEO strategy is vital to ensure your website attracts and engages your target audience at the right time. While it can take a while before you start to see results from your SEO strategy, it’s worth sticking with it as 53.3% of website traffic comes from organic search.

Typically, you will look at SEO in terms on on-page and off-page elements, both of which are outlined below:

On-page SEO includes elements such as title tags, meta descriptions, alt text and keywords.
Off-page SEO includes inbound links, internal links and social media presence.


Social Media Marketing for Educational Institutions

Social media is a great way to build your brand and establish relationships with your target audience, and more and more educational institutes are embracing it. Along with delivering content to your target audience efficiently and cost-effectively, social media can help to drive traffic to your website, build awareness and manage your reputation. Some examples of social media post ideas for educational institutions include:

  1. Promoting blog posts
  2. Celebrating key achievements
  3. Posting student-generated content
  4. Introducing staff
  5. Advertising events
  6. Publishing exclusive videos/ virtual tours


Developing and implementing a marketing strategy is great, but if you’re not aware of the impact it is having on your educational institute, what’s the point? For your marketing strategy to be effective, you need to have a clear understanding of what you are trying to achieve and how you will measure your progress. SMART (specific, measurable, actionable, relevant and time-bound) targets are a great way to monitor the impacts of your marketing efforts and provide clarity to everyone involved.


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