DIGITAL MARKETING FOR Financial Services
The levels of trust within the financial services industry has been in a precarious position in recent years due to seemingly unstable political environments and customers demanding better experiences both on and offline.
The challenge that many financial services firms are facing is how to stay true to their principles that historically have defined success but at the same time, ensure that a culture of innovation is developed. How can this proposition be communicated to its audience in a way that is simple and easy to understand?
Communication strategies need to be clear on what elements of the brand have to be protected, and what elements of the brand can be more flexible. Typically if this hasn’t been defined then communication strategies can become incoherent as they don’t align to the core messaging and the story of the firm or are incredibly rigid and nondescript.
Taking the time to understand branding, content, and channel strategy will help maintain the integrity of your brand whilst also being able to be innovative enough to stand out from your competitors.