As with any business, for marketing for manufacturers to be successful, you need to start with a solid foundation – this means starting with research. First you’ll need to get to grips with your business; everyone within your organisation must have a clear understanding of who you are, why you exist and what matters most to your business. To ensure you are covering all the relevant areas, think about answering the following:
After completing your business analysis, you can move on to researching the manufacturing industry to identify broader market factors which may have an impact on your business in the near or distant future. Start by looking at the macro environment. Here you will want to use the PESTLE (political, economic, social, technological, legal, environmental) framework to ensure you cover all relevant factors. For each you will want to consider both opportunities and threats to your manufacturing business.
Next you can move on to your competitor analysis. Here you will want to identify areas of strength that you can take inspiration from, make note of any mistakes/underperforming areas to avoid and assess whether there are any areas that are currently being overlooked that present an opportunity for your business.
In recent years, social media has become a staple in the world of digital marketing, with its value significantly increasing as a result of the pandemic. It’s a fantastic tool for building and maintaining relationships with new and existing clients as well as an opportunity to increase your brand awareness, generate leads and drive traffic to your website.
There are a range of social media platforms available, each with different benefits and audiences, so ensure to do some research into each to decide which will be most effective in helping you reach your target audience and your goals.
To get you started, here are some post ideas for social media marketing for manufacturers:
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