The idea of productisation among service companies is a common one but servitization may be a less familiar term to people. Can you explain what you mean? Servitization is a relatively new term used to
1. What brought you to your current role at Salesforce? 2. Is there a particular kind of organisation that tends to impact the most from Salesforce? 3. What would your advice be to companies facing
We met with Stephen Kelly, one of the UK’s most accomplished business leaders, to learn about: 1. His single most important lesson at Sage 2. The importance of culture within technology businesses 3. How to
How is Xero changing the accountant’s job role? We’ve seen a big and inevitable shift in the accountancy market. Accountants are still providing their professional oversight, but rather than getting paid for traditional bookkeeping or
Where do you see RPA and AI evolving over the next few years?
How much emphasis was there on brand development in the early stages of the business? When I joined Yerra full time in 2015, the directive from our Founder & CEO was to focus on branding and not
1. Learn to separate the anecdotes from real data You must approach your hiring process systematically and with data. There’s a book that I encourage every new employee to read – Thinking, Fast And Slow,
PwC has a very strong online presence. Can you tell us about the firm’s digital strategy, and some of the results that the strategy has generated? As a firm, we look at digital in two
![Think Small – Challenging The Propaganda Of Scale [Podcast]](https://bosstoboss.org/wp-content/uploads/2021/10/Rand-Fishkin-1.png)
![Now We’re Talking – 3 Steps To Finding Your Brand’s Voice [Podcast]](https://bosstoboss.org/wp-content/uploads/2021/10/getty_473076810_20001331200092800_375722-1536x864.jpg)