Innovation By Design: 6 Steps To Driving Real Change
There is a great deal of talk about change within B2B markets, but often it fails to translate into action. If you were to sit down with a leader of one of these firms, what
There is a great deal of talk about change within B2B markets, but often it fails to translate into action. If you were to sit down with a leader of one of these firms, what
What was the problem you were trying to solve when you launched F-LEX? When I was doing my degree, I had no legal work experience and found the chicken and egg scenario really frustrating. People
Is there a difference between B2B and B2C branding? Personally, I don’t see much difference between the two. Whether you are selling running shoes or accounting software, the process is the same; you try to
How important has the development of the brand been in your success, and is it intentionally provocative? Both myself and the CEO, Dan, are huge advocates of brand, particularly for a market like this. After
You have managed to disrupt one very specific part of the legal sector. Do you anticipate other companies emerging with a similar ambition? Yes, but it won’t necessarily come from law firms. It’ll come from
1. “Be clear on what you stand for, make sure it’s something you truly believe in and communicate that message consistently.” This is something you always find with successful people; they know what they stand
The idea of productisation among service companies is a common one but servitization may be a less familiar term to people. Can you explain what you mean? Servitization is a relatively new term used to
What does great B2B PR look like and how does it differ from B2C? Whether you’re looking at B2B or B2C, it’s all about having the end in mind. What are the commercial objectives and