Marketing

Rich Clayton Boss to Boss Cover Photo

6 User Experience mistakes almost all businesses make

First of all, what do you mean by UX? User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable

Kevin Gaskell Boss to Boss Interview Cover Photo

The secrets behind great leadership

Is there one characteristic that all great leaders share? Leaders come in all shapes and sizes. Some charismatic, some introvert. However, the one thing they share is clarity of vision and the ability to take

Asi Sharabi Boss to Boss Interview Cover Photo

Six Steps to Launching an Award-Winning Startup

1. Consider a “full-stack” approach Conventional business wisdom dictates that companies should focus on their “one thing”. The trouble is that it’s really difficult for a startup like ours to identify just one core competency.