![Think Small – Challenging The Propaganda Of Scale [Podcast]](https://bosstoboss.org/wp-content/uploads/2021/10/Rand-Fishkin-1.png)
Cutting through the competition with a razor-sharp brand vision
Can you give a quick overview of how Bol Foods came to be? I had been working at Innocent for 14 years and expanded the innocent range to include veg pots in 2008, but when the company
Can you give a quick overview of how Bol Foods came to be? I had been working at Innocent for 14 years and expanded the innocent range to include veg pots in 2008, but when the company
Why do you think resilience has emerged as such an important quality in business? Resilience is hugely important in the modern workplace. Even getting a job is a small triumph. It took me 119 applications
What are some of the most common mistakes you see being made by brands? 1. Chasing volume Too many brands chase volume today at the expense of the brand tomorrow. When I joined Maclaren they
What do you mean by resourcefulness? Resourcefulness is a mindset that affects everything. It’s how we best make use of our physical resources for the sustainability of the planet, it’s how we maximise the value
How should companies decide if affiliate marketing is something they should be exploring? The simplest way to see if there’s an opportunity is to look at what your competition is doing. Even just a simple
Is every market now a technology market? How many people viewed the book market as a technology market until Amazon came along? Every market will eventually be transformed by technology, and those businesses that think their market
1. Think mobile first We all take three things with us when we leave the house – our keys, wallet and mobile. Our mobile phones are attached to us around the clock with the average
Strategy Focus on doing something really hard, really well Rather than making something really simple and shouting about it from the rooftops, we’re trying to do something really hard and just concentrate on getting it